Project Background
In my junior year in university, I joined the Stamford Startup Studio (S3). In this program, along with three other students, we collaborated with InnerView Education, a startup in the tech-edu space supporting high-school students in strengthening their voice and challenge leaders to be more self-aware, purposeful, and impactful. During this program, I strengthened InnerView Education's visual identity and redesigned and developed their website.
Roles*:
- UI Designer
- Systems Architect
- UX Designer
* In collaboration with a copy writer and SEO specialist
- Systems Architect
- UX Designer
* In collaboration with a copy writer and SEO specialist
Tools Used
- Figma
- Webflow
- Illustrator
-Photoshop
- Webflow
- Illustrator
-Photoshop
Goals
I did an initial analysis of the website and talked to Elie, the Co-Founder of InnerView, about what he wanted out of the website. Although initially he just wanted the website to be more visually appealing, we both agreed that there were more opportunities for improvement. We decided to focus on three main objectives to support InnerView's goal to increase student enrollments to their flagship course, Not Just A College Essay Course:
1. Improve clarity
Simplify messaging and add clear call-to-actions.
2. Streamline content
Restructure information and remove redundancies to help web visitors understand what InnerView does and what they offer.
3. Enhance engagement and value communication
Present the course benefits and outcomes in a compelling way to increase trust from parents and encourage enrollment from students.
A Mission With A Vision - Hero Section
Right off the bat, I explain the value InnerView provides to its students, along with giving them a visual that helps capture innerView's motto: "Know yourself, Show yourself, Grow yourself"
InnerView's Flagship Course
As we move along above the fold, InnerView's flagship course is revealed. This section is designed to look like a Zoom meeting, which is the format in which the course is held, showcasing the people and atmosphere around the classes.
To increase clarity even further, Elie and Mike (the founders) have a personal note for both the parents and students that may visit InnerView's website.
Can I Trust InnerView?
Right after the course we have two sections for the parents or students to get more comfortable and ease any hesitation they may have with InnerView through sharing its principles emphasizing support and testimonials emphasizing what previous students got out of the course and how much they enjoyed it.
If you click on the LEARN ABOUT OUR COURSE on the Home page, it will lead you to the Course page where, you will learn more about how the course is modeled and its outcomes.
On the Course page, you will also learn about what is included in the course and how it is structured week by week.
Finally after showcasing what you get from the course, the price is revealed. Elie and
InnerView for Schools
Back to the homepage, this section, SCHOOL PROGRAMS, was added later as InnerView expanded it's offering to offer help students who may not be able to pay for the program directly, but have a school with resources to support their growth.
Connect With InnerView
Whether it be parents wanting to know what their child is doing in the course, student alumni, or schools looking to stay updated with InnerView's growing program, anyone can easily do that with signing up with their newsletter
