Please keep in mind that I have continued to work with Elie and Mike over the years, so a few things on the live site might be different from when this initial website was built*
Project Background
In my junior year in university, I joined the Stamford Startup Studio (S3). In this program, along with three other students, we collaborated with InnerView Education, a startup in the tech-edu space supporting high-school students in strengthening their voice and challenge leaders to be more self-aware, purposeful, and impactful. During this program, I strengthened InnerView Education's visual identity and redesigned and developed their website.
Tools Used
- Figma
- Webflow
- Illustrator
-Photoshop
- Webflow
- Illustrator
-Photoshop
Goals
I did an initial analysis of the website and talked to Elie, the Co-Founder of InnerView, about what he wanted out of the website. Although initially he just wanted the website to be more visually appealing, we both agreed that there were more opportunities for improvement. We decided to focus on three main objectives to support InnerView's goal to increase student enrollments to their flagship course, Not Just A College Essay Course:
1. Improve clarity
Simplify messaging and add clear call-to-actions.
2. Streamline content
Restructure information and remove redundancies to help web visitors understand what InnerView does and what they offer.
3. Enhance engagement and value communication
Present the course benefits and outcomes in a compelling way to increase trust from parents and encourage enrollment from students.
Home Page
To the right is what their home page looked like a little after Anna had done some SEO and before we started working on InnerView's website redesign. You may look through each section with the carousel on the right.
The Good
Anna added a lot of good elements to the website such as the partnerships to show credibility, and the "Join our community!" section to show where other InnerView students come from.
Room for Improvement
However, there are several ways in which the home page could be improved.
In this old website, InnerView uses the "ask your 5 whys" method and a lot of text to explain what InnerView is.
Even though there is a description of what InnerView does, it isn't clear what exactly they are offering, and there is no strategically placed Call To Action (CTA) to increase class enrollment for their main course: Not Just A College Essay.
A Welcoming Home
A Mission With Vision
Here in the hero section. I instead of just the motto "Know yourself, Show yourself, Grow yourself", I thought it would be a good idea to explain what InnerView is trying to accomplish right off the bat so that people visiting the site for the first time can better understand what InnerView is about.
InnerView's Flagship Course
1. In this section we are introducing the course, so Anna designed this section for us to see a lot of faces of previous students in the cohort and showcase the atmosphere held around the classes.
Right in the middle we have the course description and a button to dive deeper if one is interested.
2. A newer edition is a video section for Elie and Mike, the founders of InnerView to be able to directly welcome the students and the parents to the InnerView community.
Can I Trust InnerView?
Right after the course we have two sections for the website visitor to get more comfortable and ease any hesitation they may have to trust InnerView.
1. Our Principles section helps the web visitor to understand what are the core values InnerView has: Support
2. Next we have our testimonials section from previous students emphasizing what they got out of the course and how much they enjoyed it.
InnerView for Schools
This section is relatively new. Although InnerView has its flagship course, Elie and Mike would like to continue to help students who may not be able to pay for the program directly, but have a school with resources to support their growth.
Connect With InnerView
This section is where people can choose to sign up for InneView's newsletter and stay current with what new things InnerView has been up to.
